PREVIEWS

The brief challenged us to take CeraVe’s strong presence in the Egyptian skincare market to the next level by making the brand more relevant and engaging to Egyptian consumers, particularly Gen Z. The objective was to simplify CeraVe’s science-led approach and educate audiences about ceramides and skin-barrier health in a way that feels accessible and relatable. The project required developing an integrated strategy across digital, partnerships, and content, using influencers, healthcare professionals, community building, UGC, PR, and culturally relevant content to strengthen CeraVe’s scientific credibility while building trust and engagement with Egyptian consumers.